The Design of Business | The Business of Design

How design works within complex organizations to shape decisions, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.

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Episodes

From the Archive: Georgia Lupi
Giorgia Lupi is a partner in the design firm Pentagram and an artist whose data-driven work is at MOMA in New York.


From the Archive: Forest Young
Forest Young is head of design and a global principal at the branding consultancy Wolff Olins who recently completed the Uber redesign.


From the Archive: Lee Moreau
Lee Moreau is Vice President of Design at EPAM Continuum, a global design and innovation consultancy based in Boston. He is also a visiting lecturer at MIT where he teaches design strategy and innovation.


S6E12: Todd Bracher
Todd Bracher is founder and creative director of Todd Bracher Studio.


S6E11: Valerie Casey
Valerie Casey is head of design at Walmart.


S6E10: Bon Ku
Dr. Bon Ku is assistant dean for health and design at Thomas Jefferson University in Philadelphia.


S6E9: Isolde Brielmaier
Isolde Brielmaier is the executive director of arts culture and community at Westfield World Trade Center.


S6E8: Mauro Porcini
Mauro Porcini is chief design officer at PepsiCo


S6E7: Valla Vakili
Valla Vakili is head of Citi Ventures Studio, an incubator for financial services.


S6E6: Archie Lee Coates IV
Archie Lee Coates IV is a founder of multidisciplinary creative studio Playlab, Inc., and executive director of Friends of +POOL.


S6E5: Kerby Jean-Raymond
Kerby Jean Raymond is the founder and CEO of the fashion label Pyer Moss.


S6E4: Reneé Seward & Chester Jenkins
Reneé Seward teaches communication design at the University of Cincinnati and is the founder of See Word Reading. Chester Jenkins is a partner in Constellation, which creates new typefaces, and Village, a coop that publishes them.


S6E3: Cindy Chastain
Cindy Chastain is senior vice president of customer experience and design at Mastercard.


S6E2: Billie Tsien
Billie Tsien is the co-founder of Tod Williams Billie Tsien architects, which works on buildings for museums, universities, and the Obama Presidential Center.


S6E1: Errol Morris
Errol Morris is a filmmaker whose documentaries include Gates of Heaven, The Thin Blue Line, and American Dharma.


S5E12: Dmitri Siegel
Dmitri Siegel is vice president of global brand at Sonos.


S5E11: Renata Souza
Renata Souza Luque is the creator of Thomy, an insulin kit for children with Type 1 diabetes.


S5E10: Eddie Opara
Eddie Opara is a multidisciplinary designer and a partner at the design firm Pentagram.


S5E9: Manuel Lima
Manuel Lima is a UX design manager at Google and the founder of the website Visual Complexity.


S5E8: Todd Waterbury
Todd Waterbury is the chief creative officer of Target.


S5E7: Susannah Drake
Susannah Drake is the founder of DLANDstudio, a landscape architecture and urban design firm.


S5E6: Lorna Solis
Lorna Solis is the founder and CEO of Blue Rose Compass, a nonprofit that helps gifted refugees develop their potential.


S5E5: Forest Young
Forest Young is head of design and a global principal at the branding consultancy Wolff Olins.


S5E4: Mariana Amatullo
Mariana Amatullo teaches strategic design and management at Parsons School of Design at The New School.


S5E3: Ellen Lupton
Ellen Lupton is the curator of contemporary design at Cooper Hewitt, the Smithsonian Design Museum.


S5E2: Jon Iwata
Jon Iwata is executive in residence at the Yale School of Management and a senior advisor to IBM.


S5E1: Lisa Smith
Lisa Smith is vice president of brand design at Chobani.


From the Archive: Ashleigh Axios
When Ashleigh Axios joined the White House’s Office of Digital Strategy in 2012 she wasn’t sure how she would fit in.


From the Archive: Leslie Koch
A conversation with Leslie Koch, who revitalized Governor’s Island, an abandoned military post in New York Harbor into a public park.


From the Archive: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, designer of 21c Museum Hotels, and the Dean of the Yale School of Architecture.


From the Archive: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


From the Archive: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab. She treats art, science, and engineering as part of design.


From the Archive: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


S4E12: Jessica Dimmock
Jessica Dimmock is a photographer and filmmaker. Her latest project is the Netflix documentary series Flint Town.


S4E11: Andrew Essex
Andrew Essex is the author of “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come.”


S4E10: Abbott Miller
Abbott Miller is a partner in the design firm Pentagram.


S4E9: Karin Fong
Karin Fong is a founding member of Imaginary Forces, a creative company specializing in visual storytelling and brand strategy.


S4E8: Somi Kim
Somi Kim is senior director of healthcare solutions at Johnson & Johnson Design.


S4E7: Lisa Strausfeld
Lisa Strausfeld is an information architect and data visualisation pioneer. Her studio is InformationArt.


S4E6: Margaret Gould Stewart
Margaret Gould Stewart is vice president of product design at Facebook.


S4E5: Heather McIntosh Cassano
Heather McIntosh Cassano is director of user experience at Google, leading a team focused on workplace apps.


S4E4: Ben Watson
Ben Watson is the chief creative officer of Herman Miller, the furniture and workspace design company.


S4E3: Arthur Cohen
Arthur Cohen is CEO and co-founder of LaPlaca Cohen, a strategy, design, and marketing firm for the cultural world.


S4E2: Kevin Bethune
Kevin Bethune is vice president of Strategic Design at BCG Digital Ventures.


S4E1: Stella Bugbee
Stella Bugbee is the editor in chief and president of New York Magazine’s The Cut.


S3E12: Vishaan Chakrabarti
Vishaan Chakrabarti is the founder of Practice for Architecture and Urbanism and the author of A Country of Cities: A Manifesto for Urban America.


S3E11: Melissa Harris
Melissa Harris is editor at large of the Aperture Foundation and the author of A Wild Life: A Visual Biography of Photographer Michael Nichols.


S3E10: Randy Hunt
Randy Hunt is the head of design at Artsy and the former VP of Design at Etsy.


S3E9: Natasha Jen
Natasha Jen is a partner in the design firm Pentagram.


S3E8: Ravi Naidoo
Ravi Naidoo is the founder of Interactive Africa as well as Design Indaba, an annual conference in Cape Town.


S3E7: Liz Danzico
Liz Danzico is creative director for NPR, where she guides both visual design and user experience.


S3E6: Scott Frankel + David Korins
Scott Frankel composes musicals including Grey Gardens and War Paint. David Korins designed the sets for War Paint, Hamilton, and many other productions.


S3E5: John Maeda
John Maeda is global head of computational design and inclusion at Automattic and the author of the annual Design in Tech report.


S3E4: Timothy Geithner
Timothy Geithner was Secretary of the Treasury from 2009 to 2013. He chairs the Program on Financial Stability at the Yale School of Management.


S3E3: Lucienne Roberts
Lucienne Roberts runs the studio LucienneRoberts+ and the publisher GraphicDesign+.


S3E2: Claire Weisz
Claire Weisz is is the principal-in-charge of WXY, an architecture and design practice focused on innovative approaches to public space, structures, and cities.


S3E1: Giorgia Lupi
Giorgia Lupi is the co-founder and design director of Accurat, a data-driven studio, and an artist whose work is at MoMA.


S2E12: Dana Arnett + Patrick Palmer
Dana Arnett is a vice chairman and a founding partner of VSA Partners, a branding and marketing company based in Chicago. Patrick Palmer leads the strategy practice at VSA.


S2E11: Khoi Vinh
Khoi Vinh is a principal designer at Adobe.


S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.


S2E9: Ashleigh Axios
Ashleigh Axios is the design exponent at Automattic and a former creative director for the White House’s Office of Digital Strategy.


S2E8: Teddy Blanks
Teddy Blanks is a co-founder of CHIPS, a Brooklyn-based design studio, who specializes in film titles.


S2E7: Grace Jun
Grace Jun is the executive director of Open Style Lab, a nonprofit that aims to make fashion accessible to people with disabilities.


S2E6: Michael Rock
Michael Rock is founding partner and creative director of 2x4, a global design consultancy. He has worked with brands including Nike, Prada, Target, and Kanye West.


S2E5: David Rockwell
David Rockwell is the founder and president of the architecture and design firm the Rockwell Group and a theatrical set designer.


S2E4: Lee Moreau
Lee Moreau is a principal at Continuum, a global innovation design firm.


S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of the agency OCD | The Original Champions of Design.


S2E2: Neri Oxman
Neri Oxman leads the Mediated Matter research group at the MIT Media Lab.


S2E1: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Pentagram partner Emily Oberman worked on the brand identity.


S1E12: Teddy Goff
Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.


S1E11: Steve Duenes
Steve Duenes is an Assistant Editor at The New York Times who oversees a team of visual journalists.


S1E10: Danny Meyer and Paula Scher
Danny Meyer is the founder of Shake Shack. Paula Scher designed its graphic identity.


S1E9: Jay Parkinson
Dr. Jay Parkinson is the founder of Sherpaa, an online medical practice.


S1E8: Leslie Koch
Leslie Koch was the president and CEO of the Trust for Governors Island.


S1E7: Susan Sellers + Cynthia Round
Susan Sellers was creative director of the Metropolitan Museum of Art. Cynthia Round was its senior vice president of marketing and external relations.


S1E6: Douglas Powell
Douglas Powell is a Distinguished Designer at IBM. He directs a global effort to bring human-centered design to IBM.


S1E5: Bruce Cohen
Bruce Cohen is an Oscar-winning film producer and president of the board of directors of the American Foundation for Equal Rights


S1E4: Barry Nalebuff
Barry Nalebuff teaches at the Yale School of Management. His specialty is game theory and its application to business strategy.


S1E3: Deborah Berke
Deborah Berke is the founding partner of Deborah Berke Partners, the architect of the 21c Museum Hotels, and the Dean of the Yale School of Architecture.


S1E2: Molly Barton and Julian Yap
Molly Barton and Julian Yap are cofounders of Serial Box Publishing, which develops original episodic fiction.


S1E1: John Bielenberg
John Bielenberg is a designer, entrepreneur and imaginative advocate for a better world.


S1E0: Trailer
A quick preview of Season 1, with Michael Bierut, Jessica Helfand, and a few of their guests.



Observed | August 19

Visual identity for Re:publica rebels against digital culture with reams of text. Fertig Design has created a visual identity for the Re:publica conference that uses lengthy passages of text and typography instead of conventional graphics to pay “homage to the written word”. [LY]

This is the world’s worst UI—and it speaks volumes about design today. The Antwerp design agency Bagaar built an impossible form for you to fill out—and it puts all your design assumptions to the test. [LY]


Observed | August 15

Roger Ballen revisits his never-before-published Woodstock photos. The internationally renowned artist was just 19 when he took his trusty Nikon to the festival. Only one was ever published—till now. [LY]

Google has a secret design library. The company’s industrial design team shares a handful of titles from its studio library, which is curated by team members. Here are 35 of its best books. [LY]

Morphosis is designing LA’s Korean American National Museum. The museum will incorporate elements of traditional Korean houses and lots of greenery. [LY]


Observed | August 14

Be water’ The Hong Kong protest mantra encourages fluidity and adaptability to any situation influences how art is designed and distributed. [LY]

London design agency OMSE has created an augmented reality campaign for cultural venue Printworks London that transforms static typography into immersive three-dimensional animations. [LY]


Observed | August 12

Why are all recreational vehicles covered in swirls and swooshes? (via James I. Bowie) [LY]


Observed | August 08

New York knows its arts organizations have a diversity problem. The city asked cultural institutions, including museums and performing arts centers, to draw up plans to make their staff and board members more diverse. [LY]

The Ellen MacArthur Foundation aims to make circular design “the new normal” by persuading 20 million designers to help transform the global economy from a linear to a circular model. [LY]


Observed | August 07

Domino’s Pizza is locked in a legal battle over the future of web design. The pizza company has petitioned the Supreme Court to hear a three-year-old case that deals with whether Domino’s is legally required to make its websites and apps accessible to all users. [LY]


Observed | August 06

Zeyu Cai and Sibei Li win The Peoples Notre-Dame Design Competition. The competition aimed to create a new vision for the future of the iconic cathedral after the Notre Dame fire in April this year. Called Paris Heartbeat, the winning design creates a literal heartbeat for the city. [LY]

Imran Chaudhri, one of six designers who created the interface of the very first iPhone, left Apple to start his own company Humane. He now wants to use A.I., machine learning, and computer vision technology to improve our relationships with our devices. [LY]


Observed | August 05

To mark 100 years since women were given the right to vote in the United States, Baltimore Museum of Art has announced its whole year of exhibitions will be dedicated to artists who identify as female. [BV]

The Aspen Institute center devoted to Bauhaus artist Herbert Bayer will open in 2022 and will have galleries and educational programs and study Bayer’s work. [BV]

“We may not have designed the systems or the community, but I do believe we have a responsibility to redesign them.” — Hugh Webber on talking to design communities all over the country. [BV]


Observed | August 01

The boundary-breaking women of New York’s graffiti scene. [BV]


Observed | July 31

When Ellen Lupton said typography was the common currency of graphic design, she wasn’t kidding. Legendary type foundry Monotype sold to private equity firm for $825 million. [JH]

Time seems to go from past to future, not in reverse. Matt Farr asks: What if time doesn’t even have a direction? [BV]


Observed | July 30

“I like work that just feels a bit wrong.” An interview with Richard Turley. [MB]

Disruption—a dressed-up version of scab-ism—does not make the world a better place. [JH]

We live in an environment where there are moving images constantly around us....But in 1897, this was startling and new and completely revolutionary. MOMA film curator Dave Kehr narrates a different way of looking at early films. [BV]


Observed | July 29

Scientists in Germany have developed an actual, intradermal tattoo that can change colour in response to changing levels of glucose, albumin, or pH. [BV]


Observed | July 25

Learning from Breezewood, Pennsylvania; Or, A Significance for Meme Culture, Peak Oil, Highway Engineering, Local Politics, Fine Art Photography, Urban Planning, and Taco Bell. It‘s official: Amanda Kolson Hurley has written the design essay of the year. [MB]

The utopian ‘feminist apartment hotels’ of Charlotte Perkins Gilman were considered to be “the most dangerous enemy American domesticity has yet had to encounter”. [BV]


Observed | July 24

Sappi is celebrating the 20th anniversary of their Ideas that Matter program and they want you to snap a picture of what inspires you to design for good and share it with the hashtag #IdeasThatMatter. [BV]

“‘Imaginary’ universes are so much more beautiful than this stupidly constructed ‘real’ one.” [MB]


Observed | July 23

Lisa Sanders has done something extraordinary: in a world spinning out of control, this is what humanism looks like. [JH]


Observed | July 19

Today’s New York Times feature on the fire at Notre Dame has superb photography & dazzling interactive animations, but nothing is more mesmerizing than these sketches made at the scene by French firefighter Laurent Clerjeau. A landmark piece of visual journalism. [MB]

Everyone at this new advertising agency has served time in prison. [BV]



Jobs | August 20