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Jessica Helfand|Photos

April 8, 2014

Fast Thinking

You’d think this was another riff on the role of the image in popular culture, a nod to the power of the viral, a reminder that we all share the same guilty pleasures brought upon by all things paparazzi.

But you’d be wrong.

Look and read: a slapstick fall captured as a slow-motion sideshow? Or an example of how accelerated exposure times tell a different story? You be the judge.

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By Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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