Michael Bierut, Jessica Helfand|Audio
September 4, 2018
From the Archive: Audrey Gelman and Emily Oberman
Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Emily Oberman and her team at Pentagram worked on the brand identity for The Wing.
All images from Pentagram.
Research is essential to the design process, and Gelman was such a passionate researcher that “The Wing was already a fully formed human being,” says Oberman. “We just helped get it dressed.”
“I started with a concept and it evolved into something that is, first and foremost, a brand,” says Gelman. The Wing begins as a physical space, but “the possibilities are really endless.”
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
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