Lamsterdam

Master of Shadows will be published in Europe this November, and I'm hoping my distinguished Dutch publisher will undertake a guerilla art project to promote it in Holland. Perhaps you're familiar with the Amsterdam city logo, "I Amsterdam," from Heineken's ubiquitous television spots. My rebranding requires only a couple of pieces of cardboard and some orange paint. Makes for a distinct improvement, I'd say. I Amsterdam? Yes I Lam.







I'll settle for the middle version. [PS: apologies for the crap photoshop work.]