S1E12: Teddy Goff

Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.

Goff has worked on campaigns that crafted a polished identity — perhaps too polished for some voters this time around:

Go to Trump’s Facebook today. It is bewildering. It’s as if they are deliberately bad — and I think they might be.

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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