Michael Bierut + Jessica Helfand | Audio

S4E5: Heather McIntosh Cassano

Heather McIntosh Cassano is director of user experience at Google, leading a team focused on workplace apps. She describes how design researchers learn from both quantitative and qualitative studies:
Sometimes they might look down to the side, and you get some interesting data and you ask questions about that, like well, why are they looking down to the side? Is that a good thing or a bad thing? Do we want to change it? The only way to get at the "why" is to do smaller-scale studies, and really have one-on-one sessions with users where you can have them walk through the tasks and actually talk about why they're thinking the way they are..

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Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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