Michael Bierut + Jessica Helfand | Audio

S5E9: Manuel Lima

Manuel Lima is a UX design manager at Google and the founder of Visual Complexity.

In his books about circles and trees, Lima traced these fundamental forms back through the centuries. And in conversation, he talks about
how hard it is for us to humans to invent new visual metaphors because, we just prefer the old, the familiar, right? it's another bias, familiarity bias

But we are facing many new challenges: complexity, a lot of new data, a lot of new things that we have to make sense of. And these new challenges cannot be understood by using the visual metaphors we've been using for centuries.

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Posted in: Design of Business | Business of Design

Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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