Jessica Helfand, Ellen McGirt|Audio
December 3, 2019
S7E8: James Rhee
James Rhee is executive chair and CEO Ashley Stewart as well as the founder and president of FirePine Group.
Rhee took over Ashley Stewart, a 22-year-old clothing chain that had declared bankruptcy once and was spiraling toward liquidation, in 2013. He saw a company with limited resources, tremendous loyalty, and great potential — and need to persuade both doubters and supporters:
The hardest thing to do was with my own employee base and customer base saying, “No, no, I’m not here to save you. I’m here because I back people and causes with merit that just could maybe use one little helping hand.”
And so capitalism, it is effective, but it depends on who’s wielding the weapon.
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Special thanks to Starfish Media Group for use of excerpts from their documentary-in-progress about Ashley Stewart.
And a big thanks to our sponsor, Mailchimp.
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By Jessica Helfand & Ellen McGirt
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
Ellen McGirt is an author, podcaster, speaker, community builder, and award-winning business journalist. She is the editor-in-chief of Design Observer, a media company that has maintained the same clear vision for more than two decades: to expand the definition of design in service of a better world. Ellen established the inclusive leadership beat at Fortune in 2016 with raceAhead, an award-winning newsletter on race, culture, and business. The Fortune, Time, Money, and Fast Company alumna has published over twenty magazine cover stories throughout her twenty-year career, exploring the people and ideas changing business for good. Ask her about fly fishing if you get the chance.
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