Michael Bierut + Jessica Helfand | Audio

September Issues

The Harvard Business Review’s cover package on Design Thinking raises the question of the enduring appeal of this sort of process in the business world. Michael’s theory:
"Underlying it all I think is this constant quest—which is quixotic or doomed to failure or something—to convince number people to be more comfortable with ambiguity, and to somehow be patient with an iterative process that could have mistakes."
“And frankly, who doesn’t want to think of himself as creative?” Jessica adds.

Also mentioned:
  • The shortlist for New Zealand’s flag competition
  • The elegant but disingenous new Google logo, and Michael’s new logo for Verizon
  • The Evolution of Design Thinking: The September issue of the Harvard Business Review
  • Oliver Sacks, Seeing Voices, and “To See and Not See

    Thanks to Designers & Books for sponsoring this episode.

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  • Posted in: The Observatory

    Comments [1]

    I agree, people feel more comfortable with ambiguity, it brings them tranquility. You should always using some reviews before doing or buying something, I understtod it after I read superiorpapers.com review and changed my opinion on where would I offer my paper - it is to the statement of the ambiguity. Thanks for sharing Michael’s theory.
    Pamela Robinson

    Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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