Michael Bierut, Jessica Helfand|Audio
May 2, 2017
S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.
Ammunition does some projects for a fee, but it will also negotiate for a share of revenue or, with early-stage startups, equity in the company. Brunner believes that these business models make Ammunition more effective:
We become much more than just the hired designer. We become a partner. The respect level and the ability to take advice goes way up, and we find that we’re able to affect the outcome much more.
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
