Michael Bierut, Jessica Helfand|Audio
November 28, 2017
S3E9: Natasha Jen
Natasha Jen is a partner in the design firm Pentagram. She has given a talk with the provocative title Design Thinking Is Bullshit.
In her conversation, Jen expanded on her position:
Design thinking is not bullshit. However, the marketing of design thinking is completely bullshit. It’s even getting worse and worse now that we have a three-day boot camps that offer certified programs — as if anyone who enrolled in these programs can become a designer and think like a designer and work like a designer.
Secondly, I really don’t believe that there is one single methodology that can deal with any kind of situation — not to mention the very complex society that we’re in today.
Subscribe to The Design of Business | The Business of Design on iTunes, Apple Podcasts, or your favorite podcast app.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Google Design.
Observed
View all
Observed
Share on Social
By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
Related Posts
She the People
Aimee Allison|Audio
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice
She the People
Aimee Allison|Audio
Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio
In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing
Recent Posts
The Design Observer annual gift guide! ‘The creativity just blooms’: “Sing Sing” production designer Ruta Kiskyte on making art with formerly incarcerated cast in a decommissioned prison ‘The American public needs us now more than ever’: Government designers steel for regime change Gratitude? HARD PASSRelated Posts
She the People
Aimee Allison|Audio
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice
She the People
Aimee Allison|Audio
Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio