Dear Bonnie


Bonnie Siegler
Rapid Fire
Our own Bonnie Siegler takes your questions



Bonnie Siegler
Frightened in Fort Lauderdale
The benefits of being scared



Bonnie Siegler
Unsure in Utica
Measuring up — or not


Bonnie Siegler
Naive in Norwalk
Dear Bonnie doles out some homework


Bonnie Siegler
Dear Bonnie
Baffled in Buffalo



Bonnie Siegler
Dear Bonnie: Fretting in Fredericksburg
This week Dear Bonnie gives an unhappy designer advice on contracts, fees, and client management.


Bonnie Siegler
Dear Bonnie: Lost in London
Are you as good as you think you are? Is your job?


Bonnie Siegler
Dear Bonnie: Lost in Louisville
This week, Dear Bonnie highlights the importance of good communication ... and manners.


Bonnie Siegler
Dear Bonnie: Helpless in Hermosa Beach
This week Dear Bonnie turns the answering over to contest winner Erica Heinz, who encourages readers to “work collaboratively, without the need for recognition.”


Bonnie Siegler
Dear Bonnie: Deals in Dillon + A Giveaway
This week Dear Bonnie reminds us that design should never be sold by the pound.


Bonnie Siegler
Dear Bonnie: Nervous in Nantucket
This week Dear Bonnie encourages a new-ish employee to speak up!


Bonnie Siegler
Dear Bonnie: Dissed in Denver
This week Dear Bonnie reminds a 19 year old intern what it means to be a 19 year old intern.


Bonnie Siegler
Dear Bonnie: Partnering in Peoria
What questions do you ask to start a business partnership off right? Dear Bonnie has a few. 


Bonnie Siegler
Dear Bonnie: Wondering in Westport
This week Dear Bonnie advises a do-everything-wonder-kid about his portfolio.


Bonnie Siegler
Dear Bonnie: Aggrieved in Atlanta + Bumming in Brooklyn
Advice for designers who receive unsolicited opinions from friends and those whose clients have bad taste.


Bonnie Siegler
Dear Bonnie: Lost on Long Island + Stuck in Schenectady
This week Dear Bonnie tackles what to do when your client stops returning your calls, and how to get your brain moving.



Bonnie Siegler
Dear Bonnie: Cringing in Charleston
This week Dear Bonnie gets to the heart of the conundrum that is graphic design. Designers represent the needs of both art and commerce, which means they serve many masters.


Bonnie Siegler
Dear Bonnie: Reeling in Rotterdam + Apprehensive in Austin
This week Dear Bonnie tackles clients who don't pay and clients who think you've stolen a logo. Excellent advice from Bonnie Siegler.


Bonnie Siegler
Dear Bonnie: Taunted in Tehran
This week Dear Bonnie answer Taunted in Tehran about proper credits when you've collaborated with a group, but one person runs off with the idea.


Bonnie Siegler
Dear Bonnie: Mixed up in Martinsville
This week Dear Bonnie answers Mixed up in Martinsville about how to deal with clients without burning bridges. The key: written agreements.


Bonnie Siegler
Dear Bonnie: Frustrated in Florida
This week's advice from Dear Bonnie focuses on how to handle on those people who think graphic design is as easy as a 1-2-3 click.


Bonnie Siegler
Dear Bonnie: Confused in Connecticut
This week's advice from Dear Bonnie deals with aloof clients: Are they too cool or embarrassedly avoiding your questions because they just don't know the answers?


Bonnie Siegler
Dear Bonnie: Women of Washington + Young in Youngstown
This week's advice from Dear Bonnie focuses on women: are there enough women represented on jury panels, in board rooms, anywhere; and is there any specific advice for young female designers?


Bonnie Siegler
Dear Bonnie: Cheated in Chicago
This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — advises independent artist "Cheated in Chicago" on the best course of action when her work is being used by a large brand without her permission.


Bonnie Siegler
Dear Bonnie: Trapped In Toledo + Desperately Seeking Designers
This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — advises Trapped In Toledo on how to win over his client's communications officer and Desperately Seeking Designers on finding talented, deserving young hires.


Bonnie Siegler
Dear Bonnie: Tips for Toyland
This week Dear Bonnie — our truth-telling advice column from Bonnie Siegler — takes a lok at the pitfalls of casual letter writing.


Bonnie Siegler
Dear Bonnie: Bullied in Brighton
This week Dear Bonnie tackles bullying at the office.


Bonnie Siegler
Dear Bonnie: Interested in India + Window Dressing in Wisconsin
This week Dear Bonnie tackles online vs. offline design studios, client retention and the future of retail window dressing.


Bonnie Siegler
Dear Bonnie: Troubled in Techworld + Befuddled in Buffalo
Our first Dear Bonnie — a new truth-telling advice column from Bonnie Siegler.


The Design Observer Cooperative

Observed | January 22

Eye-watering amounts of money pour into Artificial Intelligence, and new technology empires are being forged before our eyes, but AI is a house divided by a decades-old rivalry. [BV]


Observed | January 19

“Our lives should be marked not by “comps” and metrics and filters and proofs of concept and virality but by tight circles and improvisation and adventure and lots and lots of creative waste. And not just to save ourselves, but to save each other.” [JH]


Observed | January 18

How architects write fictional architecture. [JH]

Beautiful weather rendering from Will MacNeil. (via Blake Eskin) [BV]


Observed | January 14

A New European Bauhaus? [JH]


Observed | January 13

Though it was later determined to be troll-driven, design twitter went bananas this week over the new CIA rebrand. [JH]

Women either decide or strongly influence 70% of all automotive purchases yet are 73% more likely to suffer injury in a car crash, and 17% more likely to die than the average man. A design problem? [JH]


Observed | January 12

Joy, disillusion, success, failure, hiring, finances, office space—just some of the topics in All in a Day’s Work, a new animated series about being an entrepreneur from our friends at Mailchimp in collaboration with It’s Nice That. [BV]


Observed | January 11

When Pac-Man arrived in 1980, it revolutionized gaming. The original game is at the root of a rich design tradition, one that goes well beyond detailed graphics and fluid controls. [BV]

Can the story of a pandemic be told in a single headline every day? David Rainbird collected headlines about the pandemic as a way of making sense of the infodemic that was 2020. [BV]


Observed | January 05

Paul Klee’s notebooks—nearly 4,000 pages of them—are now online. [JH]


Observed | December 30

“On cream-laid paper there is no “forward” button.” New York Times book critic Dwight Garner on the lost art of paper correspondence. [JH]


Observed | December 29

Job of the week: Yale’s British Art Center is looking for a new Design Director. [JH]


Observed | December 21

Renowned Swiss Designer Armin Hoffman dies at 100. [JH]

Screw mediocrity: Scottish industrial designer Neil Ferrier weighs in on a typographic mistake that turned out to benefit his career. [JH]

“That the cover of a book — something produced with a finite shelf life — could grip us throughout such a bitter, caustic year is either a triumph of artistry or a sign that our collective alarm bells are still not ringing loudly enough.” Matt Dorfman, Art Director for the New York Times Book Review, selects his favorite covers of 2020. [JH]


Observed | December 17

How custom fonts became the ultimate corporate flex. (via James I. Bowie) [BV]

First world problem of the week, or, why graphic design matters on your wine list. Behold: vinography! [JH]

Italian architect Stefano Boeri introduces prefabricated timber and fabric pavilions as Covid-19 vaccination stations in public piazzas across Italy beginning in January. (H/T Adina Karp.) [JH]


Observed | December 14

Pantone names its colors of the year for 2021. [JH]

Apparently not all architects declare. [JH]


Observed | December 11

“Royalty Now” is an ongoing art project by graphic designer Becca Saladin that reimagines queens, kings, emperors, statesmen, nobles, (and a few famous musicians, scientists and artists) as contemporary people. Follow her on Instagram. [JH]

Forest Young, Vivianne Castillo, Kelly Walters, and Dori Tunstall—among others—on the new design rules and why they matter. [JH]


Observed | December 10

Currently streaming: What Next? A virtual symposium discussing luxury as a concept and the ethical and moral questions surrounding it. [BV]


Observed | December 07

One week left to help support St. Bride’s magnificent library—and contribute to their efforts to digitize it for the rest of us. [JH]

Typography. Esports. Discuss! [JH]

Everything you ever wanted to know about a rejected Paul Rand logo for Ford Motor Company—from 1966—but were afraid to ask. (With apologies for the term “fancy-schmancy design trends” which would make Mr. Rand spin in his grave.) [JH]


Observed | December 03

Help our friends at Class Action fund their next campaign, a series of billboards in the hotly-contested state of Georgia. [JH]

Kern in hell! Announcing: Hell Vetica (via Victoria Brown). [JH]


Observed | November 30

Help our friends at Unit Editions produce a long-overdue monograph on the work of artist and designer Ed Fella. [JH]



Jobs | January 23