Jessie McGuire is Managing Partner of Thought Matter, the independent design and creative studio awarded the 2026 National Design Award for Communication Design by Cooper Hewitt, Smithsonian Design Museum, the field’s highest national honor. She leads the studio’s strategy, partnerships, and long-term vision, building a practice where design shapes how institutions and companies communicate, earn trust, and engage the public.
Jessie works at the intersection of culture, business, and civic life, helping organizations translate complex ideas into identities, campaigns, digital platforms, and civic experiences that last. The studio’s portfolio spans cultural institutions, nonprofits, and commercial brands, and each project is shaped by the same conviction: the most powerful design shapes what people believe, not just what they see.
Jessie believes imagination should not shrink to fit the market and that design carries a responsibility to shape the future.
