Media

Michael Bierut|Essays

I Hear You’ve Got Script Trouble: The Designer as Auteur

Screenwriter William Goldman has written about how difficult it is to ascribe authorship for a film. The same may be true for graphic design, which, like filmmaking, is essentially a collaborative activity.

Rick Poynor|Essays

Theory with a Small "t"

A critical writing determined by the need to shape practice will be limited in the cultural insights it can offer. This is the last thing that design writing needs when ways to engage a wider public could be opening up.

Jessica Helfand|Essays

Graphic Flanerie

I have often wondered what a reality TV program about graphic design might be like. Would it feature, say, an imperious figurehead who could make or break the nascent career of a young designer? Would it be modeled on survivalism? On …

William Drenttel|Essays

El Lissitzky for Pesach

We all have images in our mind of the work of the Russian artist El Lissitzky: formal modernism, geometric constructions, typographic abstractions. This image was enlarged when I encountered the wonderful illustrations from an early book …

Rick Poynor|Essays

How to Say What You Mean

There is a crucial difference between subtle and complex ideas and needlessly convoluted forms of expression. The challenge now for design writing is to move outwards into a world in which design is everywhere.

Michael Bierut|Essays

Stanley Kubrick and the Future of Graphic Design

Stanley Kubrick's attention to the nuances of graphic design, typography, and branding went far beyond his well-documented obsession with Futura Extra Bold. 2001: A Space Odyssey in particular projects a perfectly designed vision of the …

Michael Bierut|Essays

The Book (Cover) That Changed My Life

The deceptively simple 1960s paperback cover of J.D. Salinger's "The Catcher in the Rye" is redolent of a very specific time and place to readers who discovered the book then.

Jessica Helfand|Essays

Annals of Typographic Oddity: Mourning Becomes Helvetica

It isn't often that The New York Times runs a 6-column headline on the front page. This kind of editorial real estate is typically reserved for something cataclysmic — a coup d'etat, for instance — and looks goofy and …

William Drenttel|Essays

Defamiliarization: A Personal History

In 1977, I wrote a college thesis about Michelangelo Antonioni. Fueled by illusions of scholarship, I attempted to evaluate this great Italian filmmaker through the lens of Russian formalist literary criticism. Out of nowhere, I …

Michael Bierut|Essays

The Final Decline and Total Collapse of the American Magazine Cover

Comparing the magazine covers of today to those created for Esquire magazine in the 1960s by George Lois leads to only one conclusion: today's magazine ideal magazine cover is enticing, not arresting, aiming not for shock, but for …

Jessica Helfand|Essays

You're Going to Hollywood, Baby

Michael Bierut|Essays

Rob Roy Kelly’s Old, Weird America

The late educator and designer Rob Roy Kelly has had a lasting influence on the profession of graphic design, particularly through his landmark book "American Wood Type."