Skip to content
Home Audio Episode 119: Soldiers and Generals

Michael Bierut, Jessica Helfand|Audio

December 31, 2009

Episode 119: Soldiers and Generals

This week, Michael and Jessica discuss Don Norman’s recent article in Fast Company about the one skill designers need to develop most in 2020: the ability to collaborate with one another and with others disciplines. Jessica says that the thing that

got my knickers in a twist… was that he says — and I’m going to quote: “We can’t put all the blame on designers. They are the soldiers, not the generals.” Now, this to me was like saying we are the dental hygienists, not the brain surgeons…

It’s not about education — it’s about power.

It’s not about training — it’s about decision making.

Also mentioned (and heard) this week:

Subscribe to The Observatory on Apple Podcasts or your favorite podcast app , or follow Design Observer on Spotify or Soundcloud.

Observed

View all

Jobs

Share on Social

By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

View more from this author