09.04.18
Michael Bierut + Jessica Helfand | Audio

From the Archive: Audrey Gelman and Emily Oberman


Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Emily Oberman and her team at Pentagram worked on the brand identity for The Wing.


All images from Pentagram.

Research is essential to the design process, and Gelman was such a passionate researcher that “The Wing was already a fully formed human being,” says Oberman. “We just helped get it dressed.”



“I started with a concept and it evolved into something that is, first and foremost, a brand,” says Gelman. The Wing begins as a physical space, but “the possibilities are really endless.”



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Posted in: Design of Business | Business of Design


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