02.25.11
Debbie Millman | Audio

Alina Wheeler


Alina Wheeler works with leaders to accelerate brand clarity, awareness and loyalty. Her disciplined process has been used successfully by large organizations like Vanguard, and non-profit organizations like Thomas Jefferson's Poplar Forest. She is the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, which deconstructs the branding process into a disciplined five-phase methodology. The third edition is published in seven languages, and is used as a resource by universities, design and branding firms, entrepreneurs and corporate marketing departments. 

In this audio interview with Debbie Millman, Alina Wheeler discusses branding, her father (who was a sea captain), strategic imagination, color coding souls, the Gap logo fiasco, how hard it is to be a client — and her new book, co-authored with Joel Katz, Brand Atlas.

Posted in: Advertising, Books, Branding, Design Matters


Comments [7]

Thanks for the listen, Debbie, Alina. I'm looking forward to reading the new book.
David Airey
02.28.11
12:35

Good Insights. Your questions help reveal the right answers.
Tomasz Jablonski
02.28.11
09:53

Great insights on branding.
Samanth McCollin
03.01.11
01:21

Thanks for the great listen! I share the sentiments on clarity entirely.

I've made sure I subscribed to the podcasts! :)
peteherb
03.02.11
08:21

This is a wonderful interview. Thank you.
elaine m
03.02.11
11:11

Greetings in the name of Jesus.
I am pastor Faryad Anayat
Faryad Anayat
03.02.11
11:40

Thank you for this excellent interview. It was an interesting conversation that I enjoyed very much.
Camille Friend
03.03.11
12:01



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