November 23, 2009
Aspen Design Summit: Participants
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Tim Brown speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He participates in the World Economic Forum at Davos, and his talk “Serious Play” can be seen on TED.com. Brown advises senior executives of Fortune 500 companies and serves on the Board of Trustees for the California College of the Arts, the Mayo Innovation Advisory Council, and theAdvisory Council of Acumen Fund, a not-for-profit global venture fund focused onimproving the lives of the poor. His recently published book, “Change By Design” (HarperBusiness), explains how design thinking can transform organizations.
Editor, Core77
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Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. He is the editor-in-chief of Core77.com, the widely read design website, Coroflot.com design job and portfolio site, and DesignDirectory.com, a design firm database. He teaches in the graduate departments of Pratt Institute and the School of Visual Arts in New York City, and writes and lectures widely on the impact of design on contemporary culture.
CEO Catapult Design
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Catapult Design is a non-profit product design firm serving developing world markets. Its clients are organizations working in impoverished communities with design and technology needs, including: rural electrification, water purification and transport, food security, and health. Before starting Catapult, Fleming worked as a product design consultant in Silicon Valley for a diverse range of clients. In 2005 she co-founded and led a volunteer group focused on design programs for developing countries through Engineers Without Borders. Heather also teaches Design for Sustainability at Stanford University.
Professor of Architecture and Director, Rural Studio, Auburn University
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Andrew Freear, from Yorkshire, England, is the Wiatt Professor at Auburn University Rural Studio. After the untimely death of Samuel Mockbee, Andrew became the Director of the Rural Studio in 2002. Having moved to Alabama ten years ago, he lives in the small rural community of Newbern, West Alabama where his main role, aside from Directing the Rural Studio, is thesis project advisor to fifth-year undergraduate students and their building projects. The Rural Studio works within a 25 mile radius of Newbern, has been established in Hale County for 17 years and prides itself on being a good neighbor.
Executive Director, AIGA, the professional association for design
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Under Ric Grefe’s leadership, AIGA, the professional association for design, has become the leading advocate for the value of designing, as a way of thinking and as a means of creating strategic value for business. Following an early career in urban design and public policy consulting, Grefe’ managed the association responsible for strategic planning and legislative advocacy for public television and led a think tank on the future of public television and radio in Washington. He also wrote for Time magazine on business and the economy and then earned an MBA from Stanford Graduate School of Business.
Chief Design Officer, Global Strategic Design Office, Johnson & Johnson Group of Consumer Companies
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Chris Hacker’s role at Johnson & Johnson is to make design a competitive advantage, through strong brand identity and sustainable design practices. In this position, Hacker leads all creative processes for brand identity, packaging design and brand imagery. His passion is bringing awareness to designers of their power in the business world to make sustainable design a key paradigm of design process and therefore make the products and materials produced lighter on the planet.
CEO and Co-Founder, MOTO Development Group
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J. Daniell Hebert is the co-founder and CEO of MOTO Development Group, a product strategy, technology and development firm with offices in San Francisco and Hong Kong. Under his leadership, MOTO has developed and shipped high volume consumer electronics products for Virgin, Intel, Logitech, Sirius, Livescribe and many other startup companies. Prior to founding MOTO, Hebert was a researcher in MIT’s Artificial Intelligence Laboratory and later joined Apple Computer as a researcher of advanced manufacturing systems.
Board Member, Friends of the UN World Food Programme
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Kathryn E. Johnson served for 25 years as the President/CEO of Health Forum based in San Francisco, California, before retiring from that position in 2002. Prior to the Health Forum, Johnson was the Director of Management Development at Massachusetts General Hospital in Boston, Massachusetts. In addition to the UN World Food Programme, Johnson serves on several boards, including the Health Technology Center, the Global Women’s Leadership Program, and the International Leadership Association and Omni Med. She is the co-founder of the Center for Global Service Currently (CGS) and is an active consultant to healthcare and nonprofit organizations.
Associate Director, Collaborative Initiatives, MIT
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Ken Kaplan became an architect after an earlier career as a psychiatric social worker. These two professions give him a unique perspective on how systems and people work and interact. His experience includes architectural design, teaching, writing, and research; social work; and healthcare system design. Kaplan received his Masters in Psychiatric Social Work from New York University. He later earned a Masters in Architecture and a Masters in Historic Preservation from Columbia University. Kaplan has held professorships at the Graduate School of Architecture, Planning and Preservation at Columbia University as well as the Graduate School of Design at Harvard University.
Creative Director, Ziba Design
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In his role as creative director, Jeremy Kaye oversees the global brand strategy programs at Ziba. He has led teams to develop innovative solutions for clients in consumer products, healthcare, finance, education, hospitality, and retail. Kaye is especially interested in the intersection of business, design and the social sciences. He has traveled extensively to help establish offices in seven countries and has been instrumental in the execution of corporate strategic initiatives to leverage unrealized market potential.
Partner, Doblin/Monitor
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Larry Keeley is a strategist who has worked for thirty years to develop more effective innovation methods. Doblin, an innovation strategy firm he co-founded, is known for pioneering comprehensive innovation systems that materially improve innovation success rates. Doblin is now a member of Monitor Group, Cambridge MA, where Keeley is a Group Leader. Since 1979, Keeley has worked with many global companies on innovation effectiveness. He lectures frequently and publishes regularly on strategic aspects of innovation.
Global Account Manager, Doblin/Monitor
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Henry King is a global relationship manager at Doblin, with responsibility for heading up some of the firm’s most valued accounts and for leading the development of new methods, tools and techniques. Prior to joining Doblin he held the CIO role at Skidmore, Owings & Merrill, the architecture firm, and earlier at various technology startups, ecommerce dotcoms, and professional services organizations. King previously spent 12 years with Accenture and Deloitte Consulting where he led large scale IT strategy and systems development projects. Henry holds MA and BA degrees in Classical Greek and Latin Studies from Oxford University, England.
Writer
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Polly LaBarre is the co-author of the bestselling book Mavericks at Work: Why the Most Original Minds in Business Win and was a member of the original team at Fast Company magazine, where she was a senior editor. More recently, LaBarre has been and moderates conversations around the ideas and important questions that will shape the future of business and success. LaBarre is at work on her second book and a storytelling platform around sustainable success and social innovation.
Executive Director, Mayo Clinic Center for Innovation
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Dr. Nicholas F. LaRusso, Charles H. Weinman Endowed Professor of Medicine, is Medical Director of the Center for Innovation at Mayo Clinic and a Distinguished Investigator of the Mayo Foundation. Prior to becoming Center Director in 2008, he held positions as Vice Chair for Research of the Department of Medicine, Chair of the Division of Gastroenterology and Hepatology, and Chair of the Department of Medicine, all at Mayo Clinic. He received his undergraduate degree (magna cum laude) from Boston College, his M.D. degree from New York Medical College, and his training in internal medicine and gastroenterology at Mayo, the latter as an NIH fellow in the laboratory of Alan Hofmann.
Editor, Change Observer
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In 2009 Julie Lasky helped launch Change Observer, a web site which focuses on design for social innovation and is a channel of Design Observer. Prior to that position, she was editor-in-chief of I.D., the award-winning magazine of international design, and of Interiors magazine, which she led to several national honors. She was also managing editor of Print magazine. Lasky is a widely published writer and critic, and the author of two books on design, including Some People Can’t Surf: The Graphic Design of Art Chantry. She recently joined the MFA design criticism faculty at New York’s School of Visual Arts.
Chief Innovation Officer, Tenzing Health
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Carol J. McCall leads Tenzing Health’s efforts to create innovations in products, services, technologies and business models, including expanded notions of health, healthcare services, community, sustainability and human-centered design. Tenzing Health, a subsidiary of Vanguard Health Systems, is creating community-based health cooperatives — bottom-up communities of buyers and sellers, healthcare organizations, and community resources — to enhance people’s health, improve the experience of care, and reduce the costs and burdens of today’s healthcare system. Cooperatives link people, organizations and resources, stimulating and facilitating their integration.
Executive Creative Director, Ziba Design
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Steve McCallion is a skilled innovation architect and brand strategist who balances design sensibility and strategic thinking. At Ziba, his primary charge is to foster the firm’s consumer experience practice. McCallion founded the company’s award-winning Design Research and Planning practice group which has developed many proprietary research and design planning methodologies. Prior to Ziba, he worked for Richard Meier and Partners Architects and started his own furniture company. He holds a Master’s of Science in Architecture and Building Design from Columbia University, and a Bachelor’s in Architecture from California Polytechnic State University.
Strategist; Activist; Chair, 02NYC
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Jen van der Meer’s work is focused on developing sustainable relationships between people, products and brands. Formerly a Wall Street analyst, van der Meer has held executive management roles at Organic and Frog Design. She has served as a consultant to companies including Toyota, Target, Nestle, MTV, Interface Inc., Disney, and GE. Presently working on brand collaboration communities with Drillteam, van der Meer is also an Adjunct Professor teaching sustainable interaction design at New York University’s ITP school, and serves on the boards of o2NYC and Designers Accord. She received her BA from Trinity College and her MBA from HEC in Paris.
Director, University Center for Economic Development, The University of Alabama
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Nisa Miranda has been the director of UCED since 1995. Her responsibilities include providing technical assistance and applied research to economically distressed areas in the State of Alabama to enhance local economic development efforts that diversify the State’s economy, and ensures sustainable economic growth in Alabama’s rural communities. Prior to this appointment, she served for ten years as the Director of the William R. Bennett Alabama International Trade Center, a premier research and trade development program. A native of Brazil, Miranda holds an M.B.A. from The University of Alabama.
Professor of Architecture and Director, Urban Studio, Auburn University
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Cheryl Morgan has over 25 years of teaching experience in architectural programs at Georgia Tech, Oklahoma State and CCAC. As director of the Urban Studio in Birmingham, her Small Town Design Initiative has worked with over 55 small towns in Alabama. Morgan also practiced architecture and urban design in San Francisco for over eight years, working with Environmental Planning & Research, Gensler, the Gruzen Partnership and ELS/Elbasani and Logan. She is a graduate of Auburn University and received a Masters in Architecture from University of Illinois.
Principal, Design Continuum, Social Innovation
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Leading Design Continuum’s Social Innovation initiative since 2007, Muoio focuses on how design thinking can provide transformational and sustainable value to communities of need. Her work at Continuum spans the globe, from projects in India’s microfinance sector to remapping and redesigning the social service system for a city in Rhode Island. Prior to Continuum, Muoio built a consultancy creating Learning Journeys for major companies in which executives were immersed in other business cultures.
Vice President, Strategy and Experience, MOTO Development Group
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Margeigh Novotny is Vice President and leader of the MOTO Strategy & Experience Group, a cross-disciplinary team of design and technology professionals that develop next generation product/service platforms for entrepreneurs and Fortune 100 companies. Margeigh began her professional life as an architect with a focus on digital information and physical interaction with the environment. Prior to joining MOTO, Margeigh founded the interaction design practice at Smart Design, where she lead the development of a wide range of user-focused products from housewares, mobile devices and media servers to interfaces for automobiles, airplanes and buildings. She is currently working on initiatives around mass behavior modification and patient advocacy.
Pediatrician
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Dr. Parkinson is a preventive-medicine specialist turned health care designer. He creates smart products, processes and services that meet the needs of patients, doctors, and the public health. In 2007 Parkinson started a practice in Williamsburg, Brooklyn, which evolved into Hello Health, a Facebook-like platform that uses technology — including instant messaging and video chat — to restore the traditional doctor-patient relationship updated for today’s lifestyle.
Deputy Director, UNICEF Supply Division
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Hanne Bak Pedersen is a health and pharmaceutical sector development specialist with broad international experience. At UNICEF, she is responsible for coordination of policy and strategy for procurement and supply management of strategic, essential products (vaccines, medicines, nutri-food); integration of supply into UNICEF supported programs; and oversees the work of four departments with a procurement portfolio covering vaccines, medicines, medical equipment and supplies, water and sanitation, and education related supplies.
Founder and President, Public Architecture
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John Peterson, AIA, created Public Architecture in 2002 and joined its staff fulltime in October 2008. He serves as the chief spokesperson and strategist for Public Architecture as well as design director and a member of the board of directors. His small private architectural practice, Peterson Architects, has dedicated an extraordinary amount of pro bono work for over 15 years, serving arts institutions, city agencies, community development corporations, nonprofit organizations, and social service agencies. Peterson earned his Bachelor of Fine Arts and Bachelor of Architecture from the Rhode Island School of Design.
Assistant Professor, Graphic Design, School of the Arts, VCU Qatar
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Originally from Thailand, Pornprapha Phatanateacha has been teaching at Virginia Commonwealth University School of the Arts in Qatar since 2002. She received her Bachelor of Fine Arts from the University of Utah and Master of Fine Arts from Virginia Commonwealth University Richmond, Virginia. In addition to her academic career she has worked on numerous international design projects in the U.S.A, London, Japan and Thailand. Her professional design work spans a variety of disciplines including environmental design, exhibition design, branding, publication design and design strategy development.
Co-founder, Schwartz Powell; Consulting Creative Director, HealthSimple
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Doug Powell is a designer, entrepreneur, and business strategist. Together with his wife Lisa Powell, Doug founded the Minneapolis-based Schwartz Powell Design. In 2004, following their daughter Maya’s diagnosis with Type 1 diabetes, the couple launched Type1Tools to bring well-designed, kid-friendly tools to the daily experience of managing this complex disease. The success of Type1Tools led to the expansion of the business into HealthSimple® with a vision to help the millions of people living with chronic health problems. HealthSimple was acquired by McNeil Nutritionals, a division of Johnson & Johnson, in 2007.
Research Fellow, Continuum
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Rick Robinson is an interdisciplinary social scientist with a Ph.D. in Human Development from the University of Chicago. He was a co-founder of E.Lab, a research and design consultancy, and then Chief Experience Officer at Sapient. Both firms pioneered development and application of ethnographic and observational research approaches for clients such as BMW, Ford Motor, General Mills, General Motors, McDonald’s, Sony, and Warner-Lambert. Robinson is the co-author of The Art of Seeing, as well as numerous articles on design and research. He is currently an independent consultant.
Founder, Chief Instigator, Sustainable Health Enterprises (SHE)
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Elizabeth Scharpf is an entrepreneur who creates start up ventures and advises businesses on growth strategies in the health care industry. She is the Founder and Chief Instigating Officer of Sustainable Health Enterprises (SHE), a social venture that uses market-based approaches to address the world’s most pressing social problems. SHE’s first spin-out business is sanitary pad franchising to address the significant costs of girls and women lacking access to affordable sanitary pads. Harvard Business School named Scharpf their first Social Enterprise Fellow.
Technical Specialist, Education Unit, UNICEF Supply Division
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Originally from Lebanon, Edgard Seikaly has had a diverse international experience in the field of manufacturing and social-standard setting. He joined UNICEF in 2004 as a production control specialist in the Private Fundraising and Partnerships division and has been a key player in setting social and environmental compliance standards for UNICEF vendors world wide. His passion for the mission of UNICEF and his experience brings a unique perspective to this year’s education challenge. He is currently based in Copenhagen.
Principal, Kinetik Communications
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Sam Shelton is a Founding Partner of KINETIK, Inc., a design firm in Washington, D.C. He is a past AIGA National Board member as well as a past Board member and Past President of the Washington, DC Chapter of AIGA. Shelton is also an adjunct faculty member at the Corcoran Museum College of Art and Design, a former adjunct faculty member at The American University, and a member of the design curriculum advisory committee for Communication Design at the Alexandria campus of the Northern Virginia Community College. He earned a Bachelor of Fine Arts in Communication Arts and Design from Virginia Commonwealth University.
Creative Director, Frog Design Milano
Fabio Sergio is Creative Director at frog design in Milan, Italy, where he has led tactical and strategic innovation programs for clients such as Vodafone, HP, BBC, Telecom Italia and J&J’s Lifescan. He is happiest working with clients at the intersection of design, technology and (social) connectivity, wrapping business scenarios around people’s desires and dreams. Sergio is a visiting professor at the Politecnico di Milano, Domus Academy and Copenhagen Institute of Interaction Design, and was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea.
Co-founder and President, SPARC
(Sickness Prevention Achieved through Regional Collaboration)
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SPARC is CDC-supported organization focused on broadening access to preventive medical services such as vaccinations, cancer screening, and the prevention of heart disease and stroke. Dr. Shenson is also a director of Vote and Vax, a national SPARC initiative funded by the Robert Wood Johnson Foundation and designed to expand access to influenza vaccinations at polling places on Election Day. Dr. Shenson is an Associate Clinical Professor of Epidemiology & Public Health at Yale University School of Medicine, and an Associate Director of the Yale-Griffin Prevention Research Center.
CDC-AARP Liaison, Centers for Disease Control and Prevention
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Amy Slonim is CDC-AARP Liaison functioning as a conduit for CDC and AARP to work collaboratively on an array of health and prevention issues and activities. From 1999 to 2007, she was Director of Programs and Senior Public Health Advisor at the Michigan Public Health Institute, acting as a special assistant to the Michigan Chief Administrator for Public Health and providing administrative oversight to all MPHI Programs. Slonim received her Ph.D. in Nutrition from Michigan State University. Throughout her career, she has had extensive experience in program management, national and international policy development, applied research, program development and evaluation.
Administrative Director, Mayo Clinic Center for Innovation
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Barbara Spurrier joined Mayo Clinic in Rochester in 1997 and served as an Operations Administrator of the Divisions of Rheumatology, Hematology, and Cardiovascular Diseases and hospital operations in the Department of Medicine. She was named Vice Chair of the Department of Medicine at Mayo Clinic in 2003 and served in this capacity until 2008, when she was named to her current position. Spurrier received a B.A. in Economics from St. Olaf College and a Masters in Health Care Administration (MHA) from the University of Minnesota.
CEO, YourOwnDemocracy.com
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Gong Szeto was formerly director of design at PEAK6 Investments, LP; chief creative officer of Rare Medium Inc.; and Principal at i/o 360 digital design. He has lectured worldwide, and is a recipient of numerous international design awards, including I.D. Magazine’s Top 40 Designers in U.S. and Europe. His work is in the permanent collections of SFMoMA and Smithsonian’s Cooper-Hewitt Design Museum. Szeto holds a BA in architecture and has studied business, finance, economics, and intellectual property law at NYU and Harvard. He lives in Santa Fe, NM.
Principal, Zago
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For the past 12 years, Manuel Toscano has helped his clients bridge business and design by combining a deep expertise in developing and implementing communication strategies with an unmatched ability to craft compelling visual story-telling. In 1998, he joined Zago and helped shape the design consultancy into a world-class Corporate Identity and Visual Communication practice. Under his leadership the studio broadened its scope of services, industry reach and its creative vision, reaching clients including Fortune 500 companies, international non-profits, start-ups and global brands.
Independent research consultant, Anthropology Imagination
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Inga Treitler works internationally as an independent research consultant under the name Anthropology Imagination (www.anthropologyimagination.com). She consults on consumer products, environment, communications, and healthcare. Treitler brings anthropology into design and decision making in a way which is respectful of the long view of the environment. She works in areas including consumption, food, energy, and clothing — the basics of survival. Treitler has long been active in the National Association for the Practice of Anthropology, a section of the American Anthropological Association for which currently she chairs the Ethics Committee.
Innovation Officer, UNICEF Supply Division
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In her role as Innovation Officer at UNICEF Supply Division, Diana Velasco focuses on social innovation by building an efficient process for identifying challenges from the field and creating sustainable solutions in collaboration with industry and academia — with high impact and that benefits children. She has an academic background in anthropology and communication and has worked as an independent consultant for different international companies including Lego, and as a Design Anthropologist at Microsoft.
Editor, Innovation and Design, BusinessWeek
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Helen Walters writes about the intersection of design and business. She oversees the Innovation channel of the magazine’s Web site, chronicling new tools for creativity and collaboration and documenting new ideas that have the power to change the way things are done. Walters is also a contributing editor to the design magazine Creative Review and the author of several books, including a survey of experimental animation short films, a monograph of a Brooklyn design agency, and a series of titles featuring contemporary T-shirt graphics. Helen is from Sheffield in northern England, but now calls Brooklyn her home.
Leader of Social Innovation, IDEO
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Jocelyn Wyatt brings a business perspective to a variety of social innovation projects with clients including social enterprises, foundations, NGOs, and multinationals. She also teaches social enterprise at the Haas School of Business at UC Berkeley. Prior to joining IDEO, Wyatt worked in Kenya as an Acumen Fund fellow, and served as VisionSpring’s Interim Country Director in India. She received an MBA from Thunderbird School of Global Management and a BA in Anthropology from Grinnell College.
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