Jessica Helfand, Bobby C. Martin, Jr.|Audio
July 16, 2020
Episode 130: Tackling History
Jessica talks with Bobby C. Martin Jr., founding partner of Champions Design, about his longstanding desire to rebrand the NFL team in Washington:
It’s really tough dealing with change in the world that we live in, as designers who really focus on brand identity and systems, and often in ways that are unafraid to approach really tough topics and companies that have been around for hundreds of years, literally. That’s something where I think with the Washington Redskins, we could go in and learn as much as possible about who they are now, where they would want to go over the next 20, 50 years.
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By Jessica Helfand, Bobby C. Martin & Jr.
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Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey.