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Home Audio Episode 71: A 40,000-point 9

Michael Bierut, Jessica Helfand|Audio

December 14, 2017

Episode 71: A 40,000-point 9

Ivan Chermayeff, who spent 60 years running Chermayeff & Geismar, died last week. Michael and Jessica discuss his spirit and his work, from his posters for PBS to the large red sculpture of a 9 outside 9 West 57th Street.

Next time you walk by the building, look closely and you’ll see Chermayeff’s signature etched into it, The signature, Michael says,

establishes it as a kind of art. It’s sitting where alternately a Calder statue could sit or a Noguchi sculpture could sit there, but instead it’s just this fantastic piece of typography. And I’ve always felt like it looks really big .And the reason it looks big is because it’s a thing you’re accustomed to seeing small. You know, that is, like, a 40,000-point number 9.

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By Michael Bierut & Jessica Helfand

Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey. jessicahelfand.com

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