Michael Bierut, Jessica Helfand|Audio
December 31, 2009
From the Archive: Lee Moreau
Lee Moreau is Vice President of Design at EPAM Continuum, a global design and innovation consultancy based in Boston. He is also a visiting lecturer at MIT where he teaches design strategy and innovation.
Moreau talks about how many companies rely on assumptions about their core consumers instead of constantly listening to their needs:
Most of our clients come in with a problem and it’s often not actually the problem at all. And it’s only through the consumer research and the analysis that we can uncover what the fundamental problem was.
Join us this fall at The Design of Business | The Business of Design conference. Info and tickets here.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
Observed
View all
Observed
By Michael Bierut & Jessica Helfand
Related Posts
She the People
Aimee Allison|Audio
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice
She the People
Aimee Allison|Audio
Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio
In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing
Recent Posts
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice Black balled and white walled: Interiority in Coralie Fargeat’s “The Substance”L’Oreal Thompson Payton|Essays
‘Misogynoir is a distraction’: Moya Bailey on why Kamala Harris (or any U.S. president) is not going to save us New kids on the bloc?Related Posts
She the People
Aimee Allison|Audio
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice
She the People
Aimee Allison|Audio
Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio