February 14, 2011
Penny Dreadfuls
In the mid-nineteenth century, romantic cynics sent inexpensively-printed insult greetings on Valentine’s Day, often labeled by profession and typically featuring a short riff on the classic four-line verse. Called Penny Dreadfuls (because they cost a penny) and sometimes referred to as “Vinegar Valentines,” they were funny and mean — and because of this, were often sent anonymously.
Such gestures remind us, as others have said, that nothing says “I Love You” like a mass-produced sentiment written by somebody else: Herewith, our very own collection.
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By Jessica Helfand
Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey. jessicahelfand.com
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