01.10.17
Michael Bierut + Jessica Helfand | Audio

S1E12: Teddy Goff


Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.

Goff has worked on campaigns that crafted a polished identity — perhaps too polished for some voters this time around:

Go to Trump’s Facebook today. It is bewildering. It’s as if they are deliberately bad — and I think they might be.

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Posted in: Branding, Design of Business | Business of Design, Politics + Policy


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Michael Bierut + Jessica Helfand Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer. A former contributing editor and columnist for Print, Eye and Communications Arts magazine, she is a member of Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame. Jessica received both her BA and MFA from Yale University where she has taught since 1994. In 2013, she won the AIGA medal.

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