Todd Waterbury

Todd Waterbury is Target’s Chief Creative Officer. Todd has extensive experience in creating strategic, highly integrated marketing and design work for a broad roster of clients. He joined Target in January 2013 from the consulting company he established, during which time he worked with national and international clients including Uniqlo and Twitter. Prior to that, Todd served as co-executive creative director at Wieden+Kennedy New York, an agency where he oversaw campaigns for brands ranging from Nike to Delta Airlines. Todd’s work has received numerous design and advertising awards, and is included in the permanent collections of the Guggenheim and the Museum of Modern Art. Todd also serves on the board of the Cooper Hewitt, Smithsonian Design Museum.

Debbie talks to Todd about how technology is changing consumption and about how smart phones have raised our expectations for how companies should interact with us. “It’s not enough to just let people know what you stand for. Like life, you actually only get credit for what you do, not what you say.”

A sample of Todd’s projects are below.