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Jessica Helfand

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Jessica Helfand|Essays

Back To School

It is la rentrée, back-to-school time around much of the world this month, which involves a host of September activities — not least of which involves the selection of courses. Though generally considered a college ritual, our …

Jessica Helfand|Essays

Back to School

It is la rentrée, back-to-school time around much of the world this month, which involves a host of September activities — not least of which involves the selection of courses. Though generally considered a college ritual, our …

Jessica Helfand|Essays

Awarelessness

Awarenessless is a graphic art series, released on August 31st, 2007, in the wake of a July 18th, 2007 Oxfam Briefing regarding the immediate need for Humanitarian Aid in Iraq. [JH]

Jessica Helfand|Essays

Another Myth Brilliantly Debunked

Popular Science, June, 1956.In 1933, just three months after the inauguration of Franklin D. Roosevelt, 13 folding-carton manufacturers met in Washington DC to organize objectives and clarify for their constituents a proposed Code of Fair …

Jessica Helfand|Essays

Harry Potter and The Enchanted Letterforms

Warner Brothers Pictures, 2007.Followers of the Harry Potter films have long been groomed to anticipate a certain amount of change, particularly where the director is concerned. (After Chris Columbus, Alfonso Cuarón and Mike Newell, …

Jessica Helfand|Essays

Why Is This Font Different From All Other Fonts?

Bagel, designed by Per Jørgensen, 2002.Earlier this spring, our local art-supply store closed its doors, but not before slashing the prices of its remaining inventory. Among life's many temptations, the promise of discount art …

Jessica Helfand|Essays

My Dirty Little Secret

Photograph from "Beginner Gardening." Happy News Vol. 1 No. 1, 2007.I have become an obsessive gardener. Not that I am any good at it — in fact, quite the opposite. Yet I persist in what's become an endless struggle to tame our …

Jessica Helfand|Essays

Ad Reinhardt, Graphic Designer

Ad Reinhardt, detail of scrapbook page, ca. 1934. Courtesy of Smithsonian Archives of American Art.The American abstract expressionist painter Adolph Dietrich Friedrich Reinhardt, who died in 1967 at the age of 54, is remembered as a …

Jessica Helfand|Essays

The New Manifest Destiny

In the series Modern History (1978), the artist Sarah Charlesworth photocopied the front pages of newspapers and reframed the news by blocking out all the text, leaving only the masthead and photographs in their relative positions. The …

Jessica Helfand|Essays

Annals of Ephemera: Town & Country Cookbook

Cover, Town and Country Cookbook, 1953Books are, by their very nature, often judged by their covers. Like miniature posters or single-frame film trailers, the book cover is the visual prologue to what lies beneath. Book cover designers are …

Jessica Helfand|Essays

Art Director Ken

Art Director Ken © Mattel, 2003.Ken, who turned 46 yesterday, shares a birthday with eighteenth-century chemist Joseph Priestly, nineteenth-century astronomer Percival Lowell, and twentieth-century singer songwriter, Neil Sedaka. (And …

Jessica Helfand|Essays

Lost, O Lost

Photograph of Evelyn Waugh by Douglass Glass."Literature is either the essential or nothing." — Georges BatailleThe English writer Evelyn Waugh (1903-1966) is perhaps best known for his satirical portraits of the British upper …

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