Jessica Helfand

Jessica Helfand|Essays

What Makes A Good Poster?

"Designing Effective Posters," Design by Jeff Radel, PhD., Department of Occupational Therapy Education, University of Kansas Medical Center.At its core, the school science fair of my youth was an excuse to engage in two of my favorite …

Jessica Helfand|Essays

My Cup Holder Runneth Over

Mini-Cooper Cup Holder Console Set,  ©2005, Mini-Stuff, Inc.Glance through the door of any of the countless nail salons sprouting up on virtually any city block, and you'll see numerous women (and a fair number of men) getting …

Jessica Helfand|Essays

Death 'N' Stuff

Smoking Kills: The label days it all. Or does it?

Jessica Helfand|Essays

The Ovalization of The American Mind

Left: A typical standardized test. Right: DNA blood sample.As a graduate student at Yale in the late 1980s, I studied with many of the great, late European masters who preached (among other things) the virtues of geometry. Back in those …

Jessica Helfand|Essays

The Global Curse of Comic Sans

In this coastal region slung just below the Pyrenees, one might expect to see evidence of the enduring cultural tensions between Spain and Catalonia — different kinds of signs or symbols, for instance â€" but on the …

Jessica Helfand|Essays

The Right Stuff

Illustration by Nick Dewar, 2004.I once worked for a man who marched past my cubicle each morning shouting "Coffee!" without so much as a sidelong glance in my direction. Each day for nearly eight months I did indeed get him his coffee, …

Jessica Helfand|Essays

The Right Stuff

Illustration by Nick Dewar, 2004.I once worked for a man who marched past my cubicle each morning shouting "Coffee!" without so much as a sidelong glance in my direction. Each day for nearly eight months I did indeed get him his coffee, …

Jessica Helfand|Essays

Absolut Signage

Photograph by Jessica Helfand, 2006.You'd have to have been asleep for a good part of the last decade to miss the Absolut advertising campaign that has plastered the world (and which, for that matter, has left the world that much more …

Jessica Helfand|Essays

Crafting All The Way To The Bank

Craft is a tricky word. When we feel ourselves pulled in by the unforgiving vortex of digitized everything, we plead for craft, throwing it out like a life preserver — a desperate appeal to the forgotten soul. In those moments, it …

Jessica Helfand|Essays

"Oui, Oui, Oui" All The Way Home

Drawings by Fiona Drenttel. Our children delight in the retelling of the story of my apprehension when, as a child, I embarked on my first airplane trip. Marking the ceremonious start of our family's four-year stay in Paris, it heralded a …

Jessica Helfand|Essays

Annals of Academia: The New Exoticism

It's May — the month of hay fever, television sweeps and final reviews. Of the first two, I can say only this: as a veteran allergy sufferer, I watched the swan-song episode of The West Wing in an antihistamine-induced haze, and it …

Jessica Helfand|Essays

Disaster Relief 101: No Door Hanger Left Behind

Door hangers seem the perfect metaphor for FEMA’s failure: they’re one-dimensional, unnecessarily complicated, and basically useless.