October 7, 2020
E. McKnight Kauffer: Reappreciation Delayed
This Fall the Cooper Hewitt Museum in New York had planned to open the first major exhibition of art and design work by the legendary modern poster and book jacket designer E. McKnight Kauffer — who accomplished so much more in his design life too. If some of you have not heard of E.McK, that is in part the rationale for mounting this original, deeply researched show. Although internationally celebrated, the Montana-born, American ex-patriot who lived, worked and was held in high esteem in London for much of his professional life there, never entirely reached the same status in the U.S. Despite a major solo-exhibition, only the second for a poster artist, at the Museum of Modern Art in 1937 (the first was for A.M. Cassandre in 1936) before permanently returning to New York in 1940. When war erupted in Europe, Kauffer was never personally satisfied with his life’s work in the city. This exhibition curated by Caitlin Condell and Emily Orr is intended to acquaint and reintroduce folks in the current art and design worlds and the museum-going public to the genius that created the quintessence of contemporary graphic design – a Modernist who introduced art infused advertising. His prodigious poster production running the gamut from representational painting to surrealist collage, with many approaches in between, is a revelation.
The unfortunate postponement of the exhibit is palpable. It promises to be an eye opener and hopefully will attract a large in-person number of culturally starved visitors at the Cooper Hewitt when Covid-19 loosens its grip.
Still, it is a shame that “Ted” (as his friends knew him) Kauffer is not as well appreciated in the United States as other Moderns, in part owing to his move to London in the 1920s. Yet he made a huge contribution to the practice through his various experiments with abstract, reductive and inductive work applied to commercial art. While it must be disappointing for those who worked so hard to acquire and assemble the exhibition materials, and although an alternative timeframe is inevitable, a beautifully designed and illustrated accompanying book is available and more than merely a consolation. E. McKnight Kauffer: The Artist in Advertising (superbly designed by Lucinda Hitchcock and published by Rizzoli/Cooper Hewitt) with essays by Condell, Orr, Teri J. Edelstein, Julie Pastor, Aidan O’Connor Kristina Parsons, Caroline O’Connell, James Smalls, Juliet Kinchin, Kimberly Randall and including my own contribution on the troubled yet prolific period that he experienced while living in New York leading to his untimely death, is an intelligently edited, richly visual (with many lesser known works), superlative addition to design history. It provides an extensive overview of McK’s varied disciplinary adventures as posterist, illustrator, book jacket, scenic and interior designer, advertising man and his flirtation with Vorticism, commitment to anti-fascism, and his book work in concert with the Harlem Renaissance.
Thank you, Rizzoli for making the book available and for not making us (and me, in particular) suffer waiting for this significant volume. Here’s hoping that the virus “will just disappear” so the Cooper Hewitt can reschedule its opening. Patience is virtue and the Kauffer exhibit is well worth waiting for.
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Observed
By Steven Heller
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