
May 11, 2010
Sustainability Posters


Two years ago, a leading paper company charged Jessica Helfand and me with commissioning six designers to create posters inspired by the word Sustainability. The outcome was designs by Marian Bantjes, Bruce McCall, Christoph Niemann, Michael C. Place, Paula Scher and Winterhouse. The series was cancelled when the paper company sold its U.S. operations after printing and distributing only the Bantjes, Niemann and Scher works. But we we didn’t consider this premature end a tragedy; making a pitch for sustainability in a thousand printed posters seemed problematic at the time, and today the issue is even more clouded.
We are pleased to provide all six posters to our readers through high-resolution download, perhaps a more appropriate mode of distribution.
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Observed
By William Drenttel
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