Steven Heller|Observer Quarterly
July 25, 2016
Tags: A Selection, III


Rite-a- Title was the 1940s original photo tagging process that added “interested to your photo album by giving each snapshot a title and a date.” What a wonderful concept it was too—you could identify photographs with straight forward or clever descriptions and cartoons just by using easy-peasy special transfer paper. Perfect for photo albums, home movie titles and tracings, Rite-a-Title came in white, red, blue, green and yellow, were pressure sensitive and insured you never forgot where you were and when.
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Steven Heller is the co-chair (with Lita Talarico) of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur program and the SVA Masters Workshop in Rome. He writes the Visuals column for the New York Times Book Review,