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Home Essays The D Word: Yomar Augusto

Steven Heller|Essays

December 31, 2009

The D Word: Yomar Augusto

Yomar Augusto is a skilled typographer, type designer, and calligrapher. His work is more an afront to design standards than it is a slave to those rigors. To judge from these multi-layered sketches, he is not afraid to combine incongruous graphic forms—either by design or accident. He accepts that there is beauty in clutter and pleasure in the serendipidous forms that emerge from it. 

The lettering work of these pages started like any process for a commercial job, specifically a book cover for a Dutch author. “I kept the sketches and used them as a base for a letterpress workshop at the Center for Book Arts,” he said. Then, after a couple of days printing layer upon layer, “I’ve realised how the sketches became final pieces.” The final is visual proof of what Augusto says about the design process: “Ugly design is something I do everyday, ugly into beautiful … a process. A rough rock that needs to be polished.”

When pressed about the concept of anti-design his response is not as optimistic “I think it is something else; it means going against the system or “brand-ization/globalization” of our lives.” Rather working in this indiscriminate fashion, mixing the unmixable is play and abandon that results in polish.

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By Steven Heller

Steven Heller is the co-chair (with Lita Talarico) of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur program and the SVA Masters Workshop in Rome. He writes the Visuals column for the New York Times Book Review, a weekly column for The Atlantic online and The Daily Heller.

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