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ThoughtMatter|Video

December 31, 2009

Women’s March Posters

As Women’s History Month winds to a close, we hope that the momentum continues. Here’s a look back at the celebration and empowerment of women through design and activism. —The Editors

On January 21, 2017, in the largest single-day demonstration in the nation’s history, an estimated 4.8 million people marched in the United States. And 15,000 of these marchers brandished bold posters created by Manhattan-based design studio ThoughtMatter. This was, of course, the Women’s March.

According to the Women’s March website, the March was intended to “send a bold message to our new government on their first day in office, and to the world that women’s rights are human rights.” But designers convey messages every day—commercially, socially, and personally. ThoughtMatter saw design as a powerful way to help amplify the messages of the masses and give the Women’s March participants the tools needed to be seen and heard at a pivotal moment in our nation’s history. —Martha Kirby