Significant Objects: Marines (Upside-Down) Logo Mug

Significant Objects is a much-discussed experiment conducted by Joshua Glenn and Rob Walker. Their hypothesis: if a talented writer invents a story about a thrift-store object, that object will acquire not merely subjective but objective value — on eBay. How better to test this hypothesis than via a week-long collaboration with Design Observer? The second of five stories is by Tom Vanderbilt; it has also been posted to Significant Objects, and the object itself is for sale here on eBay.

Marines (Upside-Down) Logo Mug

If he had a personal philosophy, and if such things needed to be articulated, it might be called: the aerodynamics of everyday life. He wanted his surfaces clean, his leading edges freed from drag, he brooked no laggards in his drift. This served him well in his avocation, which, as systems operation manager for a large industrial concern (Imprinteon, a custom-printing operation), involved ensuring that inputs became outputs, with maximum efficiency and at minimum cost. But one would not go awry in ascribing his philosophy to his life outside work, which too bore the requirements of flight: streamlined, rigid, and with no ground attachments.

On this morning, however, headwind. (more…)

Observed