Jessica Helfand

Jessica Helfand|Essays

Graphic Design: The Movie

Above Left: Paul Rand, No Way Out, 1950; Right, production still from The Manchurian Candidate, 2004.Some time ago, I pondered about the future of graphic design as a reality show, but recently I've become convinced that its real future …

Jessica Helfand|Essays

Design Gone Mad

Readers of Martha Stewart Living generally fall into two categories: those who take the time to tie each canapé with a single chive, and those who don't. The first category boasts a wide range of personality types, from the …

Jessica Helfand|Essays

Ask Not What Your Typeface Can Do For You: Ask What You Can Do For Your Typeface

Photo: James Estrin / The New York TimesAn article in today's New York Times celebrates the suitably-named Gotham for its presence, etched into a 20-ton slab of Adirondack granite, in the Freedom Tower cornerstone. The choice of a …

Jessica Helfand|Essays

Take Two Logos and Call Me in the Morning

Jessica Helfand|Essays

Designer by Day, Catwoman by Night

In the upcoming July release of the new movie, Catwoman, Halle Berry plays the title Jekyll-and-Hyde role, whose character is split between a shy, retiring graphic designer and an untamed, feline superhero. Naturally, the superhero is sexy …

Jessica Helfand|Essays

Annals of Academia, Part II: Graphic Design and The New Optimism

Though it was not my original intention to open a polemical debate on the role of theory in design education, it appears I have done so, so allow me to try and address this head-on. By way of disclaimer (or apologia) I am speaking for …

Jessica Helfand|Essays

Annals of Academia, Part I: What I Didn't Learn In Graduate School

When I was in the ninth grade, I was required to take a class in environmental science. Having then, as now, virtually no scientific aptitide to speak of, I feared the uphill climb of my life. But instead, I was happy to discover that the …

Jessica Helfand|Essays

Time Waits for No Fan

I am, in principle, morally opposed to hero worship, but I'd like to announce that in my next life, I'd like to be Nigella Lawson. Like me, Nigella is a mother of two, a boy and a girl, and she is Jewish. She is my age. She is also …

Jessica Helfand|Essays

One Person, One Vote, One MRI?

In our little New England village, voting takes place at the local Town Hall, a small building on Main Street with two entrances that lead to one large room containing a single voting booth. In the last primary, local officials placed …

Jessica Helfand|Essays

Graphic Flanerie

I have often wondered what a reality TV program about graphic design might be like. Would it feature, say, an imperious figurehead who could make or break the nascent career of a young designer? Would it be modeled on survivalism? On …

Jessica Helfand|Essays

The Lying Game

Agence France-Presse—Getty ImagesEarlier this week, Nationalist Party protesters in Taiwan picketed their highly disputed political election with doctored images of President Chen Shui-bian: the idea was to depict his shame by …

Jessica Helfand|Essays

Annals of Typographic Oddity No. 2: Spaceship Gothic

An upcoming auction of space memorabilia at Swann Galleries features a number of unusual specimens of paper ephemera which have miraculously survived the last half-century of American (and Soviet) space exploration. Who designed them? …