Design Matters From The Archive: James Victore

James Victore is an artist and designer, whose clients include Moët & Chandon, Target, Amnesty International, the Shakespeare Project,The New York Times, MTV, the Lower East Side Tenement Museum and Portfolio Center. He has been awarded an Emmy for television animation, a Gold Medal from the Broadcast Designers Association, the Grand Prix from the Brno Biennele (Czech Republic) and Gold and Silver Medals from the New York Art Director’s Club. Victore’s posters are in the permanent collections of the Palais du Louvre, the Library of Congress and the Museum für Gestaltung among others. He now teaches graphic design at the School of Visual Arts in New York City and is a member of the AGI. 

In this audio interview with Debbie Millman, James Victore discusses his book, Victore or, Who Died and Made You Boss?, dropping out of SVA, teaching at SVA, putting his opinion in the work, getting a D from Paul Bacon and then apprenticing with him. Practicing cold-calls and the difference between God-jobs and money jobs.

Photo by Ben Barry