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Home Audio Episode 59: Signatures and Circles

Episode 59: Signatures and Circles

Michael remembers when clients wanted to see how their logo looked on their letterhead and business cards.

“I still will show a letterhead, but I can tell that a lot of the people in the room don’t intend to ever send anyone letters,” he says. “Instead they send emails.“

So now he designs email signatures, and his approach is minimal. But since the days of ASCII signature blocks on Usenet, email signatures have been a contentious topic.

Here is some contradictory advice from the past decade:

Also mentioned this week:

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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