Skip to content
Home Audio From the Archive: Audrey Gelman and Emily Oberman

Michael Bierut, Jessica Helfand|Audio

September 4, 2018

From the Archive: Audrey Gelman and Emily Oberman

Audrey Gelman is co-founder and CEO of The Wing, a social club and co-working space for women. Emily Oberman and her team at Pentagram worked on the brand identity for The Wing.


All images from Pentagram.

Research is essential to the design process, and Gelman was such a passionate researcher that “The Wing was already a fully formed human being,” says Oberman. “We just helped get it dressed.”

“I started with a concept and it evolved into something that is, first and foremost, a brand,” says Gelman. The Wing begins as a physical space, but “the possibilities are really endless.”

Join us this fall at The Design of Business | The Business of Design conference. Info and tickets here.

Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.

The Design of Business | The Business of Design is recorded at the Yale School of Management.

Observed

View all

Jobs

Share on Social

By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

View more from this author