March 3, 2006
Grant McCracken
Grant McCracken holds a PhD from the University of Chicago in cultural anthropology. He is the author of Culture and Consumption I, Plenitude, Big Hair, Culture and Consumption II: Markets, Meaning and Brand Management, The Long Interview, Flock and Flow, and Transforming Selves. He is now a research affiliate at MIT.
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By Debbie Millman
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