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Michael Bierut, Jessica Helfand|Audio

December 31, 2009

S1E12: Teddy Goff

Teddy Goff was the digital director for Barack Obama’s 2012 reelection effort and an adviser to Hillary Clinton in 2016.

Goff has worked on campaigns that crafted a polished identity — perhaps too polished for some voters this time around:

Go to Trump’s Facebook today. It is bewildering. It’s as if they are deliberately bad — and I think they might be.

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By Michael Bierut & Jessica Helfand

Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey. jessicahelfand.com

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