Michael Bierut, Jessica Helfand|Audio
May 2, 2017
S2E10: Robert Brunner
Robert Brunner is a founder of Ammunition, a design firm based in San Francisco. He has designed products from the Apple PowerBook to Beats by Dre headphones.
Ammunition does some projects for a fee, but it will also negotiate for a share of revenue or, with early-stage startups, equity in the company. Brunner believes that these business models make Ammunition more effective:
We become much more than just the hired designer. We become a partner. The respect level and the ability to take advice goes way up, and we find that we’re able to affect the outcome much more.
Subscribe to The Design of Business | The Business of Design on iTunes or your favorite podcast app, or follow Design Observer on Soundcloud.
The Design of Business | The Business of Design is recorded at the Yale School of Management.
A big thanks to our sponsor, Mastercard.
Observed
View all
Observed
Share on Social
By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
Related Posts
She the People
Aimee Allison|Audio
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice
She the People
Aimee Allison|Audio
Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio
In the Work ft. L’Oreal Thompson Payton, Dr. Christina Bejarano, Dr. Wendy Smooth, & dancing
Recent Posts
‘The creativity just blooms’: “Sing Sing” production designer Ruta Kiskyte on making art with formerly incarcerated cast in a decommissioned prison ‘The American public needs us now more than ever’: Government designers steel for regime change Gratitude? HARD PASSL’Oreal Thompson Payton|Interviews
Cheryl Durst on design, diversity, and defining her own pathRelated Posts
She the People
Aimee Allison|Audio
Make a Plan to Vote ft. Genny Castillo, Danielle Atkinson of Mothering Justice
She the People
Aimee Allison|Audio
Shifting Narratives ft. Moya Bailey, IllumiNative’s Crystal Echo Hawk, & #JoyToThePolls
She the People
Aimee Allison|Audio
The Halls and The Streets ft. Congresswoman Barbara Lee & One Fair Wage’s Saru Jayaraman
She the People
Aimee Allison|Audio