Michael Bierut, Jessica Helfand|Audio
March 14, 2017
S2E3: Bobby C Martin Jr
Bobby C. Martin, Jr., is a founding partner of OCD | The Original Champions of Design.
Working with established brands such as the Girl Scouts of America, the New York Times, and the National Basketball Association requires careful research into their history and audience:
If there’s a brand that’s been around for a hundred years, there’s definitely a lot to lose if you do the wrong thing.
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Observed
By Michael Bierut & Jessica Helfand
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Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey.