S2E3: Bobby C Martin Jr

Bobby C. Martin, Jr., is a founding partner of OCD | The Original Champions of Design.

Working with established brands such as the Girl Scouts of America, the New York Times, and the National Basketball Association requires careful research into their history and audience:

If there’s a brand that’s been around for a hundred years, there’s definitely a lot to lose if you do the wrong thing.

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By Michael Bierut & Jessica Helfand

Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.

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