S3E9: Natasha Jen

Natasha Jen is a partner in the design firm Pentagram. She has given a talk with the provocative title Design Thinking Is Bullshit.

In her conversation, Jen expanded on her position:

Design thinking is not bullshit. However, the marketing of design thinking is completely bullshit. It’s even getting worse and worse now that we have a three-day boot camps that offer certified programs — as if anyone who enrolled in these programs can become a designer and think like a designer and work like a designer.

Secondly, I really don’t believe that there is one single methodology that can deal with any kind of situation — not to mention the very complex society that we’re in today.

Subscribe to The Design of Business | The Business of Design on iTunes, Apple Podcasts, or your favorite podcast app.

The Design of Business | The Business of Design is recorded at the Yale School of Management.

A big thanks to our sponsor, Google Design.