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S4E9: Karin Fong

Karin Fong is a founding member of Imaginary Forces, which specializes in creating titles for TV shows and movies. With more and more series available, Fong says,

titles have never been more important for a show. Some shows drop them before the season or the series opens because so they become their own form of teasers. You know fans do their own versions of titles.

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The Design of Business | The Business of Design is recorded at the Yale School of Management.

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By Michael Bierut & Jessica Helfand

Jessica Helfand is an artist and writer based in New England. A former critic at Yale School of Art and one of the founding editors of Design Observer, she is the author of several books on visual culture including Self Reliance, Design: The Invention of Desire, and Face: A Visual Odyssey. jessicahelfand.com

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