Michael Bierut, Jessica Helfand|Audio
November 27, 2018
S5E9: Manuel Lima
Manuel Lima is a UX design manager at Google and the founder of Visual Complexity.
In his books about circles and trees, Lima traced these fundamental forms back through the centuries. And in conversation, he talks about
how hard it is for us to humans to invent new visual metaphors because, we just prefer the old, the familiar, right? it’s another bias, familiarity bias…
But we are facing many new challenges: complexity, a lot of new data, a lot of new things that we have to make sense of. And these new challenges cannot be understood by using the visual metaphors we’ve been using for centuries.
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By Michael Bierut & Jessica Helfand
Jessica Helfand, a founding editor of Design Observer, is an award-winning graphic designer and writer and a former contributing editor and columnist for Print, Communications Arts and Eye magazines. A member of the Alliance Graphique Internationale and a recent laureate of the Art Director’s Hall of Fame, Helfand received her B.A. and her M.F.A. from Yale University where she has taught since 1994.
